This beer claims to enhance your creativity | Fox News
fatal crash BETHLEHEM TWP., Pa. - More details are emerging in the investigation of a car accident that killed three people in Northampton County. Police are now saying empty beer cans were found inside the car that crashed on Macada Road in Hanover Township the morning of Dec. 16. At this point, police say they do not know if alcohol may have been a factor in the crash. Quick Clicks
Souce http://www.wfmz.com/news/news-regional-lehighvalley/empty-beer-cans-found-at-scene-of-bethlehem-twp-fatal-crash/30327804
Small production brewery in Madison crafting beer without gluten | Star Tribune
(AP) A new ruling by the Pennsylvania Liquor Control Board is clearing the way for something few if any state residents have experienced home delivery of beer. PLCB lawyer Rob Diaz said Friday the advisory opinion outlined that businesses that have retail licenses can legally bring suds to the front door as long as they also obtain whats known as a transporter-for-hire license. The customer cant pay when the beer is delivered, because sales have to occur at the retail establishment. Theres also a 192-ounce limit, which equates to a 12-pack of 16-ounce beers. Wine and liquor arent allowed for delivery. The Pennsylvania Licensed Beverage and Tavern Association is calling it a win for consumers. ( Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.) Must Read Todays Top Stories
Souce http://philadelphia.cbslocal.com/2014/12/19/pa-agency-ruling-could-mean-home-delivered-beer/
Madison brewery crafting beer without gluten - Washington Times
Drinks are flowing and suddenly the light bulb goes on and you think you've solved the world's problems. It's only in the light of day, with your head pounding, that you realize that maybe you're idea isn't so clever after all. But a new beer, called the Problem Solver, claims to offer just the right amount of alcohol to enhance your creative thinking skills. ADVERTISEMENT ADVERTISEMENT The brew is based on research by University of Illinois at Chicago professor Jennifer Wiley, who found that the average person's "creative peak' is reached at an alcohol level of 0.075 percent. Inspired by those findings, creative agency CP+B Copenhagen worked with the Danish brewers, Rocket Brewing, to manufacture a beer designed to hit a person's creative peak. The craft IPA has an alcohol by volume of 7.1 percent, which is higher than average beers, and comes with a handy chart on the back of the bottle to show you exactly how much to drink to be at your creative best. It has lines and corresponding weights for both men and women so you can hit Wileys magical number of .075 percent. Drinking the right amount will "enhance your creative thinking," says the bottle, while "drinking more will do the exact opposite. The problem solver, a #beer branded by CP+B. Love it, wonder why someone didn't do it sooner. http://t.co/38bhZkdKlA pic.twitter.com/5PUZXhs3dR Justin Ma (@JustinHMa) December 19, 2014 Mathias Birkvad, managing director at CP+B Copenhagen told Fast Company that they got the inspiration for the beer after seeing how some great ideas were generated at after-hours social gatherings. "As an agency, we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good? The Problem Solver beer is currently available in Copenhagen, but we're hoping it could make it stateside soon.
Souce http://www.foxnews.com/leisure/2014/12/19/beer-to-enhance-your-creativity/
One barrel of beer is made per week and it can take up to six hours to bottle a single batch since the bottling line can fill only two 22-ounce bombers at a time. The brewmaster, founder and owner is doing the dishes, mopping the floor and taking out the garbage at what is one of the smallest production breweries in the country. And when it comes time for Trevor Easton to deliver his beer to 22 grocery and liquor stores and other accounts, his 2008 Chevy Silverado pickup with 117,000 miles on the odometer turns into a beer truck. But what stands out at Easton's Greenview Brewing is what's missing. And that is by design, the Wisconsin State Journal (http://bit.ly/1waNGyd ) reported. Since May, Easton has shunned traditional beer ingredients like wheat, barley and rye to make a line of gluten-free beers. Other breweries, like Sprecher in Glendale and Lakefront in Milwaukee, make gluten-free beer, but Easton's Madison brewery is one of only a few in the country dedicated solely to the production of beer without gluten. His 125-square-foot brewing facility is tucked into the back of another craft brewery, House of Brews, in the brewery's old laboratory. Greenview has its own air-handling system and doesn't use any of House of Brews' equipment. "We do everything we can to limit the potential for cross contamination," said Easton, 34, an East High School graduate who went to school with Peter Gentry, founder of One Barrel Brewing Co. on Atwood Avenue. "We just wanted to make everything dedicated to being gluten-free so (customers) don't have to worry about it." Easton's products which can include sorghum, rice and millet help fill a niche for beer lovers with celiac disease and others who are trying to reduce their gluten intake for health reasons. According to the University of Chicago Celiac Disease Center, about 3 million people in the U.S. have celiac disease, an inherited autoimmune disorder that affects the digestive process of the small intestine. When a person who has celiac disease consumes gluten a protein found in wheat, rye and barley the immune system responds by attacking the small intestine. Restaurants and retailers have responded to the growing gluten-free market with menus and products, and the beer industry is following, too. According to data supplied by the Colorado-based Brewers Association and collected by Information Resources, the top 15 gluten-sensitive beer brands in the country had combined sales of $8.8 million through the first six moths of the year, an increase of 37.2 percent over the same time period in 2013. Lakefront's New Grist ranked fourth on the list, with more than 10,000 cases sold in the first half of 2014. Easton had been a homebrewer for more than 15 years, but when his wife, Maureen, an avid beer drinker, was diagnosed with celiac disease in 2007, it forced him to stop making beer in his home. In 2010, he began trying to make gluten-free beer. It took him almost two and half years to come up with a recipe that resulted in a good-tasting beer. "You want to get the right sugar profile so that your yeast is happy in the fermenter and is producing a really good flavor and nice clean taste," Easton said. "You don't want that sorghum punch." Easton, a UW-Madison graduate and industrial engineer, spent seven years with the American Red Cross where he helped the organization standardize its donation processes and laboratory procedures. In 2012, while working toward his MBA at DePaul University in Chicago, Easton was required to write a business plan. When he was finished with his assignment, he discovered that his guideline for a gluten-free brewery looked promising. "Usually when you write a business plan you realize the idea was terrible and you don't want to do it," Easton said Wednesday while brewing a batch of Hollywood Nights Blonde IPA. "This one had potential." After he and Maureen moved to Madison for her job as an attorney, Easton struck up a friendship with House of Brews founder and brewmaster Page Buchanan, who allowed Easton to help out at the brewery. After Buchanan tasted Easton's gluten-free beer, Buchanan offered space in his brewery for Easton's nearly $40,000 set-up. "They were some of the best gluten-free beers I had ever had," Buchanan said. "My whole thing is that I want to see the brewing industry grow in Madison." Challenges for Easton include keeping the price point affordable and finding bars that are willing to take the extra steps to ensure that a tap line for a keg of gluten-free beer is not contaminated with gluten. Currently, Jac's Dining & Taphouse is the only establishment with Greenview beer on tap. The remainder of his accounts sell it in individual 22-ounce bottles, but Easton would like to eventually make his beer available in 12-ounce bottles sold by the six pack. That would require a larger facility. "This is not our end goal," Easton said of his tiny brewery. "This is kind of the pilot.
Souce http://www.startribune.com/business/286444151.html
Budweiser Is No Longer King; Lagunitas And Other Craft Brewers Pursue A New Crown - Forbes
In addition to overseeing agency operations in Cambridge and San Francisco, I advise CMOs on brand, positioning, and digital strategy. I am host of PJA Radios The Unconventionals, which tells the stories of business and marketing strategies that cut against the grain. I am also the Fatherand occasional soccer coachof four. I'm a graduate of Notre Dame (Go Irish!) and the Yale School of Management, and a board member of College Bound Dorchester.
Souce http://www.forbes.com/sites/mikeotoole/2014/12/19/budweiser-is-no-longer-king-lagunitas-and-other-craft-brewers-pursue-a-new-crown/?ss=cmo-network
Pa. Agency Ruling Could Mean Home-Delivered Beer « CBS Philly
FOR PROSECUTION OR IMPRISONMENT. Janine Stanwood: ALWAYS 5:30 A SOUTH FLORIDA SPA OWNER IS CALLING HER NEW TREATMENT IS FOUNTAIN OF YOUTH. Janine Stanwood: HAVE A LOT OF QUESTIONS HERE. KRISTI KRUEGER IS IN PRODUCTION CONTROL FROM THE DETAILS ON THE SPA SERVICES THAT INCORPORATES A VERY POPULAR DRINK. Kristi Krueger: YES IT DOES AND I'VE GOT THE ANSWERS FOR YOU. HANG TIGHT, VICTOR. THE DRINK WE'RE TALKING ABOUT IS BEER AND APPARENTLY IT MAY NOT BE GOOD FOR YOUR I HAVE THE WAISTLINE BUT IT IS GOOD FOR YOUR 7961. THIS IS THE NEW TREATMENT AT MAUI SPA IN BOCA RATON. GETS RESULTS THE FIRST TIME. Q. IT'S A BEER BATH. IT'S THE GLEN OF HOW THEY MAKE BEER IS WHAT WE PUT IF THE BEER BATH. Kristi Krueger: SPA SORIANO GALE WEND WORTH SAID SHE CAN'T SHARE THE RECIPE AND THE COPPER TUB IS NOT JUST FOR LOOKS. COPPER BATH BALANCES OUT THE POSITIVE AND NEGATIVE IONS. Kristi Krueger: WENTWORTH SAID THIS TREATMENT HAS BEEN AROUND FOR CENTURIES IN SUPER, JUST NEW IN SOUTH FLORIDA. SHE PROMISES FOR $80 YOU'LL GET 50 MINUTES OF TREATMENT, PART SAUNA, PART BEER BATH WITH LASTING RESULTS GET IT DETOX FICE AND PURIFIES YOUR BODY. IT EXFOLIATES AND HYDRATES YOUR SKIN. IT ALSO MAKES YOUR HAIR SHINY AND SILKY. Kristi Krueger: SHE SAYS IT'S RELAXING, TOO. THERE'S NOT JUST A BATH. THERE'S A BEER FACE SCRUB AND A BEER BODY WRAP, BUT WHY CHOOSE THESE BEER TREATMENTS? GOOD FOR INSOMNIA. IT'S GOD FOR IRRITABILITY. IT'S GREAT FOR ACNE. IT'S ALSO GREAT FOR ANY SORT OF SKIN LESION. YOUR SKIN FEELS SOFT FOREVER. Kristi Krueger: SO HERE'S THE DEAL. THE BEER IS NON-ALCOHOLIC. I KNOW WEEK I'M SORRY, IT'S NON-HOMECOMING BUT THE SPA OWNER SAYS RIGHT AFTER YOU'RE DONE YOUR BEER BATH YOU CAN MOSEY ON UP, THEY HAVE A LOVELY PATIO AREA AND YOU CAN POP OPEN A COLD
Souce http://www.local10.com/news/health/boca-raton-spa-offers-beer-bath-treatment/30323474
Boca Raton spa offers beer bath treatment | Health - Home
We do everything we can to limit the potential for cross contamination, said Easton, 34, an East High School graduate who went to school with Peter Gentry, founder of One Barrel Brewing Co. on Atwood Avenue. We just wanted to make everything dedicated to being gluten-free so (customers) dont have to worry about it. Eastons products - which can include sorghum, rice and millet - help fill a niche for beer lovers with celiac disease and others who are trying to reduce their gluten intake for health reasons. According to the University of Chicago Celiac Disease Center, about 3 million people in the U.S. have celiac disease, an inherited autoimmune disorder that affects the digestive process of the small intestine. When a person who has celiac disease consumes gluten - a protein found in wheat, rye and barley - the immune system responds by attacking the small intestine. Restaurants and retailers have responded to the growing gluten-free market with menus and products, and the beer industry is following, too. According to data supplied by the Colorado-based Brewers Association and collected by Information Resources, the top 15 gluten-sensitive beer brands in the country had combined sales of $8.8 million through the first six moths of the year, an increase of 37.2 percent over the same time period in 2013.
Souce http://www.washingtontimes.com/news/2014/dec/20/madison-brewery-crafting-beer-without-gluten/?utm_source=RSS_Feed&utm_medium=RSS
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